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Sergio Tacchini, an internationally known tennis player, set up his own company in the sportswear business. The brilliant yet simple marketing idea of Sergio Tacchini was the launch of colourful tennis apparel collections, at a time, the sixties, when all tennis wear used to be white, and their promotion through the endorsements of top tennis players. By the time Sergio Tacchini diversified into businesses other than tennis apparel, for instance sports footwear, skiwear, golf wear.
Nowadays Sergio Tacchini is a stylist who provides its consumers and athletes with apparel and footwear of the highest quality and the most innovative technology, so as to enhance the sport performance of both world class athletes and amateurs.
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Finally Sergio Tacchini creates high quality and superior design apparels for all dynamic people, and he is famous for his innovative advertising. For this reason Sergio Tacchini believes that the sport passion of any man and woman, either an Olympic gold medalist or a weekend playground fan, should be rewarded with the best quality products.
Among Sergio Tacchini sport superstar testimonials were Mats Wilander, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Jimmy Connors, Vitas Gerulaitis, Ayrton Senna, John McEnroe, Marc Girardelli, Goran Ivanisevic, Costantino Rocca, Nicolas Escudè, Silvia Farina, Olga Barabanschikova and any others.
